thumbnail

One Thing I Wish Churches Knew About Their Website

  • It’s mostly for the visitor

Click here for the video version!

There is a broad scale for church websites. Some churches do not have any website (yes, still!) and others have the most intricate databases that can actually be logged into with every single detail about the church’s history, building, and community found on one page or another.

So can we really think of just ONE THING we wish ALL of these different churches knew about their website??? Actually, yes!

No matter where your church falls on the scale of websites, the one thing every church needs to know about the web page they claim as their own is… it’s mostly for new people and guests.

Now, sure, your committed regular attendees or members may hop on from time to time to see what’s new or snag a piece of information, but the majority of your website traffic is going to be folks checking out your community for the first time.

People who have never been but are considering.

People who are planning to try you out but want to get the lay of the land first.

People who have heard some things, but want to try to get a feel for themselves.

Can they see themselves there?

Can they figure out when worship is? How to get there? Whether they are welcome there if they have kids or are LGBTQIA+ or don’t dress the most professional?

These people are coming to your site with so many questions. They need to be shown quickly and efficiently WHO YOU ARE, how to connect, and whether they will be a potential fit.

Sometimes church website folks are more interested in uploading the latest council meeting minutes than making sure these answers are easy to find within a few seconds of landing on the church page. 

There are so many things that start to change when you focus on new folks with your website changes:

  • You make the details clear and easy-to-find on the homepage
  • You add a welcome video introducing yourself
  • You include your welcome of LGBTQIA+ folks, if applicable
  • You build out an “I’m New Here” page
  • You include contact information for folks looking to get involved with groups, not just “call Sally” “email David” 
  • You make sure your social media links are accurate and updated for more current communication

And so much more.

  • We talk about this in an entire module in our latest course which is a “Do It Yourself Digital Communications Review” which as of this posting is in a “pre-order” mode which means you can get up to 40% off the price of $450, making it only $270. The discount is only decreasing from here – it was 50%, now it’s 40% – as we approach launch week, so if you’re interested, you want to order it NOW.
  • Your church’s website is only one of seven modules reviewing your communities digital communications including websites, social media, direct communications, video, and more.
  • Pre-Order the course and make use of the discount while you still can, get that website cleaned up BEFORE Easter 2022, and make sure to subscribe for more weekly free content from Digivangelism