Jump Start Your Email Strategy This Year: Part 4
Step by Step Church Landing Page for Lent
As spiritual leaders of faith communities you are no doubt always looking for outreach opportunities to share your message of hope, healing and light. Social media and websites have great value and engagement when used well.
But email is too often overlooked.We believe it is still alive and well.
So in this series on email strategy, we’re offering best practices and ideas to help you build, nurture, engage with, and this week, looking at the key pieces that make up a lead generator and a landing page.
Here’s part 1 if you missed it.
Here’s part 2 if you missed it.
Here’s part 3 if you missed it.
We’re diving into the deep end with graphical representations of the workflow and then a live demo of building a landing page in Mailchimp.
How to Distribute a Lead Generator
Here’s where it gets a little technical, but we have faith in you, spiritual leaders!
A lead generator needs a landing page to live on and be distributed from.
There are a plethora of free and paid tools available which you can find with a simple Google search.
Your email management system very likely has landing page templates already designed and ready for use. Canva is also quite capable of making an attractive landing page for you. Your website platform likely also has templates available for this task.
Defining the Problem
Essentially, you build a graphic or presentation, add your engaging text, prompt for a name and email address, and upon submission, redirect the visitor to the source of the downloadable resource or viewable video.
The Anatomy of a Lead Generator
A Home for the Lead Generator – the Landing Page
Landing Page in Progress (Mailchimp)
Whether you’re just starting or have started and want to keep going and growing, we invite you to stay in touch for weekly email updates about the latest digital ministry tips, tools, and trends!