Can You Have a Church Brand?
Click here for the video version!
This post is a bulleted transcript.
Branding doesn’t need to be about Business, it can be about good recognizability
- Can you have a church brand?
- When we think of brands we think of sneakers and fast food – netflix, ritas, maybe even nonprofits that we like.
- But a church? Can a Church have a brand?
- Well what is a brand? Simply being recognizable – using colors, logos, visuals, language, and phrasing intentionally to make your organization and mission memorable?
- Then yes, yes churches can totally have a brand.
- Branding doesn’t have to be about business or getting money
- Branding can just be about making sure you know how your community displays visually and making sure these specifics are used consistently so that people start to remember you for something.
- We talk about this in an entire module in our latest course which is a “Do It Yourself Digital Communications Review” which as of this posting is in a “pre-order” mode which means you can get up to 50% off the price of $450, making it only $225. The discount is only decreasing from here as we approach launch week, so if you’re interested, you want to order it NOW.
- Your church’s identity, including visual identity is only one of seven modules reviewing your communities digital communications including websites, social media, direct communications, video, and more.
- Some questions we consider in the course:
- How might your church’s name be a barrier for folks remembering who you are?
- What kind of fonts should we use in our communications?
- What are our options to make sure our design elements are legally usable?
- Where does all of this visual branding show up online?
- Consider these questions to make sure your church brand is memorable in the eyes of your people, preorder our course at MAJOR discount to learn more about improving your digital communications, and don’t forget to subscribe for more free weekly content from Digivangelism.
