There are so many tools, apps and platforms available to help faith leaders connect with people online, that it can be overwhelming and confusing to figure out what to use and just where to start. 

We hear ya! Digivangelism’s founders decided to have a video chat about this topic.

It’s our hope that you can glean some nuggets from this conversation and put together a digital ministry strategy for your faith community. 

 We thought these points were important to call out:

• What are your goals?

• • • Get really specific.
    • How does the current way you engage social/your website differ/match these goals?

• Where are your people?

• • You can ask.
  • At some point you need to start somewhere.
  • Try different things and measure, measure, measure.
    • Do more of what works.
    • Do less of what doesn’t.
    • This is not your bulletin board.
• Be present and communicative.
  • People need to know you can be found online.
  • Be consistent; keep to a steady schedule so people will trust that you will show up for them regularly.
  • If you can’t be found online yet, how can you invest more time/money into making it possible?

• Create a Clear Path In
  • Clear a path for them to take a step into the community – even digital-only people
    • Subscribing, following, email list, etc.
    • Short-term online group
    • Serving/giving
    • Email list
  • Consider offering a lead magnet – free tool for digital download
  • Content marketing – posting
• Social Media
  • YouTube – Longform
  • Welcome Video – let visitors know who you are;  can be used on all your platforms
  • Facebook – take snippets out of other content to create Facebook posts
  • Instagram – can be set up to automatically cross post from FB
    • Take advantage of Stories/reels
  • TikTok/Reels – consider getting involved here

Website:

• It may at first seem like a daunting task, but it doesn’t have to be. 
• Many templates offer 1 page sites that you can get up fairly quickly with at least the most important info about your community.

Google My Business:

If a website is too much to bite off at one time, consider setting up a “Google My Business” page. It will get the basics out there about your community and get you on the map, literally. For more info on this topic, check out a recent blog post we wrote about GMB.

Follow us for more trends and tips on how to get started and stay engaged with your digital ministry.